Research - Audience For Music Videos

To look at the different types of people that watch Michael Buble video's i used youtube to calculate statistics on a few of his videos, this will show the range in age through to the person's gender. What i will take away from looking at this is the different type of audiences that my music video has to appeal to, i will then compare it with other music videos of a similar genre, as well as a music video from a completely different genre - this will allow me to see the contrast of the ages and types of audiences that the music videos appeal to!

These are statistics from the viewers on the 'Crazy Love' video which i am currently focusing on producing as my A2 production. From this data we see that the main audience that this video is having a hit with is people of the age 45 to 54 and 13 to 17 - both of which are female viewers, and in the male viewing statistic there is only on age range figure which is 45 to 54. This proves that in this specific video Michael Buble has a target audience of females in their late 40's and female teenagers. This could also be due to the type of music that he produces, it is mainly about love and romance; all found on his album, which could be one of the reasons why he is attracting more women to his music than men. On his albums he also covers songs by older jazz singers; songs such as 'Georgia on my Mind' and 'Fly me to the Moon'. This could be why it shows mainly women in their 40's as they have heard the original versions, and enjoy the 'twist' Michael Buble is put on it.


Feeling Good - Michael Buble

This music video is most popular all over the world by females only, youtube find that females are mainly the target audience. Statistics show that the female age range for the viewers of this video are from 13 through to 54, the largest amount of women viewers of this music video are sitting in the 45-54 age range. This could again be because they know the song, as it was orginally sang by Nina Simone.