Research - Audience For Music Video

To look at the different audiences i found the statistics of people that watch music videos from the music type of 'Indie'- Dear Maria, count me in by All Time Low. From this video we see a completely different side of music, they use a range of different narratives, with characters that are not as stereotypical as some that are found in most other music videos - the girl loves boy type. This music video attract a range of ages from 13 to 24, which is a smaller range compared to Michael Buble, this could be due to them being a newer band, or because they decided to aim their music at teenagers. The percentage of people watching this music video is mainly women, it is only age 13 to 17 year old males that are shown, this connotes how All Time Low appeal to the female audience more.


From looking at the different music video statistics, i am able to consider what type of audience my music video is going to be targeted at. I have chosen to aim my music video of 'Crazy Love' by Michael Buble at a mainly female audience of 14 to 17 year olds and 45 to 54 year old; i have chosen this because i found that he mainly aims at that target audience - shown in my statistics!