Performance - This is where the music video is all of the band or solo artist, hence the reason it is called performance, they are performing for their audience through showing their instruments or vocal talent. American Idiot is only one of many examples of a performance based music video, this is due to Green Day standing in what looks like an abandoned warehouse, with a green and white striped background. One other example of a performance based video is Livin' on a Prayer by Bon Jovi, this is all about setting up before the show and then performing to thousands of fans at the live show!
Narrative - This is where the video itself is telling a story at all times, leading the audience on a journey that matches either the lyrics or the music. An example of this is The Final Frontier by Iron Maiden, representing a man who is going on a journey through outer space and encounters and alien but by the end of the video the audience find out that their savior dies.
Experiemental - This is when the video does not have a narrative or performance, and it can be completely random, where the artist has chosen to experiment with a video to match what they think their music is about. An example of this would be Move Your Feet by Junior Senior, they have no real purpose other than to entertain their audience. There is also a cultual code during this video as it is like old fashion video games; such as pacman, it also uses hypnotic colours which we can relate back to 'hippies'.
Theses genres can also be both used in one video this is called a sub-genre video. Alot of videos are found as sub-genres using Narrative and Performance in one!!
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