Research - Representation of gender in Michael Buble videos

From looking at a range of different Michael Buble videos, I have come to the conclusion that he does not use a range of different narratives in his videos - if he uses any that is! Most of his videos do not have much of a narrative, and he tries to connote a narrative of itself through performance, representing him as being powerful and masculine through the art of solely performance. Most of the videos that i have chosen to research are upbeat and are mainly performance based, but when looking through my selection I have decided to look at one of his most recent videos 'Hollywood' which has a wide range of different characters being played, so this will juxtapose the other videos that i am researching.

Everything:
During this video, Buble uses both male and female actors; using a specific talent show styled video, which portrays each actor as equal from first view. The females that are used during this video connote to the audience the message that everybody is different, but that is not a bad thing - if anything its a compliment. This was represented through the women that was shown with a range of piecing on her face, using a mid shot of her singing into the microphone, showing her as equal, as though being seen from Buble's point of view - as in pervious shots we have seen him sitting down facing the acts, this could therefore make him of a lower status than the contestents through camera shots. Another representation that is seen during this video is an intertextual reference by one women, who is meant to be seen as a Marline Monroe type figure - this homage was connoted through costume, this being a signifier to the audience, making them recognise the reference to the female icon. I feel that this was done to show female asperation to idolise strong women such as Marline Monroe.

From this video the range of shots that are used it seems that all of the actors are as equal to Michael Buble, this is also shown when we see the shot of Buble taking photos of the actors – making the audience feel that he is wanting to remember this memory. There is one shot of a group of male actors which connotes trust and faith in each other as they are singing together as one group, but also because they are all looking at Michael Buble who is sitting in the chair facing them; giving him power and authority.   

http://www.youtube.com/watch?v=SPUJIbXN0WY


Compared to Hollywood:
This video is mainly narrative based, but it tells the story following the lyrics of the song. The first main shot of a difference in the male gender would be the young teenage boy, on stage getting interviewed, the low angle shot of him makes it seem as though he has a high status because of the 'Screaming fans'. This is a specific Parody of the singer Justin Bieber, he is trying to represent the teenagers of music and how they become a different person on stage - thinking they are a bigger star than they are, shown through the relaxed posture and  having his hood up. Michael Buble is seen as a fan during this shot as it has something blocking his view on the left of the shot, this makes it seem as though he is in the crowd. The stereotypical female gender of being on a movie set with famous actors is shown during the next few shots, using a long shot of a man with two female 'clinging' on to him, proving who has the higher status, then an over the shoulder shot appears as he stumbles past Michael Buble, where he is looking down on him - this connotes that the male is conforming to the stereotypical drunk rocker connoting him as lower class to Buble. The dress of the females in this shot, are provocative and revealing - this can represent the stereotypical view of females in the company of a famous public, especially as they have matched their clothing to his - hippy styled clothing choices, connoting a care free attitude explaining the way that they are acting towards him.